小米vivo美女产品经理叫嚣 周鸿祎的360手机江湖再见?

兴发娱乐扎金花

Recently, the competition in the mobile phone industry about product managers has been on the rise and has been hot. Mainly from the hype of the two brands of Xiaomi and vivo. One is the temperament beauty of Xiaomi CC, and the other is the typical net red of vivo iQOO. The competition between the beautiful women is the most interesting and controversial, so some people say that 'the same woman, the woman is a woman.'

Xiaomi CC is the first mobile phone brand after the cooperation between Xiaomi and Meitu. Its product manager claims to be Cici Wei. The name and the sub-brand of Xiaomi CC are the same. It looks more sophisticated and strong. The iQOO is a sub-brand of vivo. Its product manager is a beauty that is more inclined to net red temperament. Of course, who is better at the value of the face, a thousand readers have a thousand Hamlet. The picture below is clear at a glance.

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When the competition in the mobile phone industry has fallen to the position of 'scraping face' by product managers, the situation in the mobile phone market is extremely pessimistic. According to statistics, in April this year, Meizu’s monthly sales volume was only 41W, which is a far cry from the annual sales of 2,200W in the peak period.

What is more worth mentioning is that Zhou Hongjun, who is 'people missing', is also under pressure to announce 360 suspension of mobile phone business. Anyone who knows the mobile phone industry knows that Zhou Hongyi has always positioned himself as a 'product manager'. He was once known as one of the best product managers in the Chinese Internet industry. It is one of the 'one' because there are many well-recognized products. Managers, such as Ma Huateng and Zhang Xiaolong, but Zhou Hongyi is the most special one.

Almost every development meeting, he will wear a red T-shirt, he has two other names, one is 'big mouth', one is 'red dressing master', from Ma Yun to Lei Jun have been sprayed by him.

Time to return to 2012, Zhou Hongyi, the 'red dressing master' of Gao Tiandi, announced that he will enter the smart phone industry. At that time, the domestic smart phone industry began to enter a period of rapid development, and the competition for mobile Internet has just begun.

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2014年,周鸿投资了酷酷的互联网品牌之神,然后与酷派合作组建了合资公司“齐酷”。 2015年,360发布了第一款Qiku品牌;到2016年,周鸿挖出了华为前销售副总裁李开新,负责手机业务;同年,360宣布将奇科,大神,360手机统一为一体的360手机,定位也发生了一些变化;在2018年8月,N7Pro,李开新透露,2018年的618销量比去年增加了50%,而在新闻发布会后的一次采访中,周鸿对360手机的期待是OPPO的肩并肩。

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然而,近一年来,我们并未等待360与华为OPPO并肩站在一起,但我们听说360手机暂停了该业务的“缺陷”,这样一位出色的产品经理周鸿失败了。振兴360手机。

周鸿在他自己的文章《做个好产品经理到底有多难?》中总结了许多教训。他写道,“我有一些个人经历,不是因为我如此成功,而是因为我曾经是最大的失败者。我在用户体验上犯了一个大错,甚至被别人打败了。看到我投资并参与了成功的产品,这是因为你没有看到许多不成功的功能。不成功的产品没有被大家注意和记住。所以有很多教训,我总结了一些简单的经验,即一些“心”的话:心,心,心,处处。 “

显然,从目前的角度来看,360手机无疑是产品的失败。那么,周鸿在360手机上缺乏“心脏”?他不介意吗?显然不是。我记得在2015年的Cool Cool旗舰品鉴会上,周鸿说,“这次我做了一点努力,花了太多时间,在这款手机上付出了很大的努力。 “直言不讳地说,他是360公司最忠诚的推销员。当我参加西雅图的中美互联网论坛时,我去了很多手机,但每个人都不好意思做出大动作。只有周鸿看到库克闲着,当他冲动时,他给他看了齐酷手机。那时,互联网上的很多人都对它感到兴奋。有些人认为这是相互学习的。当然,有些人认为这是一个推测的机会,后来它就消失了。

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因此,周鸿是一位非常有思想的产品经理,那么你的心是什么?作为产品经理,在设计产品时,有必要捕捉用户的习惯和消费难点。据了解,360手机产品分为F(舒适),N(快乐),Q(科技)三大系列,F系列是主要的舒适,是一个实用的模型系列; N系列是主要的快速,目标人群是产品性能的终极追求的年轻人; Q系列代表技术,目标用户是政府和企业的高级用户,产品的外观,工艺品都有很高的追求,特别是武装硬件的安全性到了极致。直接打了信息安全问题,赢得了用户的肯定。

但是,应该指出的是,当竞争产品放在一起时,360手机只能被视为一个贫穷和合格的学生。在硬件方面,360模仿小米手机的“经济高效”概念,但硬件自由思维让人觉得360手机似乎不愿意在ID设计和产品技术上努力工作。这也使得360手机无法生产出难以忘怀的明星模特。在软件方面,周鸿在这里做的是交通业务。以“安全”,“绑架”用户的名义,从安全管家到浏览器,再从游戏到直播,给你一丝不苟的“关怀”。

所以如果你看一下,用户体验不是很好。如果用户体验不好,为什么到处都要注意呢?

360手机能回归吗?

虽然360手机宣布暂停,但并没有完全停止,只是放慢了速度。 360表示团队仍在努力寻找5G机会,而物联网业务是面向家庭的安全解决方案,适用于360集团的大安全战略。

我们可以理解360手机正在等待5G的机会,因为5G牌照已经正式到货,但由于它还处于初期阶段,技术等方面还不成熟,所以除了华为,小米和OPPO以及其他大公司在研发5G手机时,很多小厂几乎都在等待,而360手机并不出人意料!

不过,编辑需要指出的是,真正的5G手机时代到来之后,360手机能否有存在感?如何应对优秀产品经理周鸿,让我们拭目以待。